Singer and songwriter Ellie Goulding has acquired a ‘significant stake’ in premium hard seltzer brand Served.

Diageo has maintained its acquisition drive by snapping up the firm that produces the Lone River Ranch Water hard seltzer brand.

The UK hard seltzer market is expected to reach a value of £75m by 2023 according to a report commissioned by DRTY.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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